In a study conducted by Junior et al. (2015), collected data revealed that issues of environmental concern are gaining more and more space in business. Topics relating to the environment have always been a subject of interest and with recent patterns emerging concerning the issue of climate control and sustainability, there has been a steady rise in interest on how to combat pollution and global warming. This rising interest can clearly be seen in the demand for Eco-friendly cleaning products, which are associated with numerous environmental problems (Martínez-Peña,2013). The growing awareness of the vulnerability of freshwater resources also contributes to the rising concern of waste from cleaning products. This, of course, has led to a shift in demand and a need to supply that demand. According to Krause (2014) “The growing interest in the area of environmental protection and sustainable development strategies has contributed to an increased interest in the trade-in environmental goods and services”(p.2). The current growth of public concern towards climate change has impacted the way companies approach the distribution of products resulting in a shift towards more environmentally friendly cleaning products, to provide sustainability and improve company image amongst the public.
Social responsibility heavily influences the introduction of Eco-friendly products to the market. Krause’s (2014) study states that:
The concept of social responsibility conveys the effort of companies to include within the decision-making process all those interest groups that are in some way involved in the activities of the company. Integrating the concept of social responsibility into business activities can have an impact on the financial performance of companies. (p.2)
In essence, to implement a successful business model that includes Eco-Friendly products, businesses must heavily research how their business model impacts public opinion.
what is reinforcing this shift that’s made it so dramatically successful?
The past thirty years or so has seen a significant shift towards more environmentally friendly cleaning products. However, what is reinforcing this shift that’s made it so dramatically successful? While there are a few explanations that help individuals understand the shift towards greener cleaning products, including a growing fear of global warming, the most important motivational factor is increased knowledge. Nowadays, individuals are far more informed about how the chemicals in their cleaners can harm them, their families, and the environment. With the evidence about the hazards associated with some of these chemicals so widely available, many people have switched to healthier, more environmentally-friendly cleaning products.
People can thank the rise of social media and the Internet for providing them with so much access to reliable information regarding the chemicals in their cleaners. Since social media connected the world, people have experienced many social media campaigns as well as news stories that brought evidence of certain cleaning chemicals harming the individuals that used them. For example, the recent Round-Up lawsuits are one of the most important reasons why people are double-checking the substances in their original household products. After learning how Round-Up caused cancer, the vast majority of individuals ditched the product immediately, and several lawsuits followed (Bellon, 2020).
To prove how effectively eco-friendly cleaners are selling, consider the statistics. For instance, in 2007, the total amount of sales for eco-cleaners was $303 million. By 2011, it rose to $640 million, which means a double sales increase in a short four-year span (Greg, 2015). Nowadays, you can find environmentally-friendly cleaning products on all of the shelves at your local grocery store, next to the regular cleaners. Ten years ago, people had to purchase their green cleaning products online. So, it seems the dramatic shift is here to stay.
Reason for the Swift towards more Eco-Friendly Cleaning Products
In the current world, human beings have a significant impact on the global environment. For the past few years, there has been a negative impact that causes noticeable environmental changes (Kocsis, 2010). The changes have brought negative effects to the environment that includes air pollution, animals’ extinction, and global warming. This has called for many businesses in the cleaning industry to ‘go green’. Notably, the shift towards eco-friendly cleaning products has helped to lower pollution that ultimately leads to health restoration.
Pollution has greatly contributed to the environmental and human health decline. This has emanated from the way harsh chemicals in cleaning products are handled. Various countries globally have realized the threat attached to these chemicals and have been working towards minimizing their impacts on the environment (Joshi & Rahman, 2015). The use of chemically suffused cleaning products finds its way to the air people breath, food people consume, as well as water that people drink. For instance, chlorine is part of the ingredients in most cleaning products like bleach. The cleaning products are more often used in toilets and sinks that are drained into the ocean. The seafood becomes contaminated with these chemicals and when consumed, they affect an individual’s health. The chemicals also find their way to the soil that leads to the extinction of plants. Therefore, eco-friendly cleaning products are perfect because of their organic value as well as low toxicity.
Moving towards more eco-friendly cleaning products improves household health (Fletcher, 2020). Many people experience symptoms like sneezing, headaches, skin rashes, and coughing while using toxic cleaning chemicals. These symptoms always disappear after shifting to eco-friendly cleaning products. This is so because hazardous toxic cleaning chemicals have ingredients like mutagens, neurotoxins, carcinogens and teratogens among others that have side effects on human health. Green products use gentle ingredients which are friendly to human health.
Junior, Sergio & Silva, Dirceu & Gabriel, Marcelo & Braga, Waleska. (2018). The Influence of Environmental Concern and Purchase Intent in Buying Green Products. Asian Journal of Behavioural Studies. 3. 183. 10.21834/ajbes.v3i12.134.
Krause, J. (2015). The Potential of an Environmentally Friendly Business Strategy — Research from the Czech Republic. International Journal of Engineering Business Management. https://doi.org/10.5772/60064
Martínez-Peña, R. M., Hoogesteijn, A. L., Rothenberg, S. J., Cervera-Montejano, M. D., & Pacheco-Ávila, J. G. (2013). Cleaning products, environmental awareness and risk perception in Mérida, Mexico. PloS one, 8(8), e74352. https://doi.org/10.1371/journal.pone.0074352
Bellon, T. (2020, January 31). What are the obstacles to Bayer settling Roundup lawsuits? Retrieved from https://www.reuters.com/article/us-bayer-glyphosate-lawsuit-q-a/what-are-the-obstacles-to-bayer-settling-roundup-lawsuits-idUSKBN1ZU28H
Greg. A. (2015). The Rise of the Green Cleaning Industry. Retrieved from https://www.cleanconscience.com/blog/2015/02/rise-green-cleaning-industry/
Fletcher, J. (2020). Green cleaning products guide. Retrieved from https://www.medicalnewstoday.com/articles/green-cleaning-products
Joshi, Y., & Rahman, Z. (2015). Factors affecting green purchase behavior and future research directions. Journal of International Strategic Management Review, 3(2), 128-143.
Kocsis, A. B. (2010).The complete guide to eco-friendly house cleaning: Everything you need to know explained simply. Ocala, FL: Atlantic Publishing Company